Selected work
Sonnet Insurance
Save desk
An end-to-end redesign of the cancellation journey: meeting customers at the moment they decide to leave, surfacing the benefits they'd lose and the offers they're missing, so more of them choose to stay.
78%
Deflected 78% of requests digitally
44%
Of users in successful self-serve completions
Ontario: 40% · Rest: 50%, November 2025
5.95/7
Overall sentiment is very positive
SEQ 5.95, n=62, November 2025
2%
Retention improved by 2% year-over-year
Measurable revenue savings in 2025
Sonnet Insurance
Above the fold
A redesign of the sonnet.ca hero and product-tile system, negotiating SEO, brand voice, CMS constraints and insurance compliance into one component shipped across desktop, tablet and mobile in DotCMS and AEM.
168%
CTR to product pages, up to +168%
Jun 1 to Aug 31, 2025
19 pts
Tenant insurance keyword ranking
8.2%
Homepage engagement rate
RealTechee
RealTechee
Full redesign of the homepage and web application for a California-based SaaS platform serving the real estate sector.
Concept
Nightcap
A service giving users timely medical access for sleep disorders, directed from branding through the final hi-fi designs.